Leverage location to close the biggest gap in advertising

  • Discover the latest trends and statistics in advertising
  • Improve audience segmentation, targeting and attribution
  • Increase marketing ROI and campaign efficiency
  • Benefit from working with HERE, your neutral partner with global scale
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HERE - AdTech infographic

Audience Segmentation

Use real-world geometry to analyze historic mobility patterns and build location-derived audience segments.

• Identify and target the right consumer
• Optimize based on location behavior
• Determine uplift

Frequent mall visitors

Coffee shop customers

Sports venue visitors

HERE

Real-time location targeting

Granular location data enables you to define exactly where and when a consumer should be targeted.

• Define a target location and its precise shape
• Harness detailed context inside a chosen location
• Reach consumers at the optimal moment




HERE

Your indoor location signal can be mapped to the building floor plan, right to the store.

HERE

For example, you know when they enter a major mall.

Attribution

Precise location data can help track campaign effectiveness.

• Map the relationship between ad display, store visits and purchases
• Create actionable insights for future campaigns

HERE
HERE

Frequent mall visitors

Coffee shop customers

Sports venue visitors

Total numbers of location visitors

Discover how precise real-world geometry gives you the context you require to create personalized consumer experiences, so that fewer dollars go to waste.

  • Learn how to enrich your data science and algorithms with global, robust and precise location data
  • Learn how to trust location data with HERE, your neutral partner with global scale
  • Step into the future of advertising with location

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